What kind of media institution might distribute media product and why?
I think that the media institution such as "SPREAD ART CULTURE", "BILLBOARD" or "SPIN" magazine might distribute my house music magazine because I think that they all have quite similar target group as I am aiming for. Also I think they are famous for designing their magazines in an artistic and stylish way representing music, fashion and stars lifestyle. The layout of their magazines are quite similar as well that they keep it very simple but creates strong tensions to the readers and very independent compare to the other music magazines, for example their mastheads and fonts are designed really simple and easily read for the target audience so, I designed my masthead and used quite simple fonts for my target audience.